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$200M, Congratulations Jack


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Jack doing good... 

 

Marucci Sports to be acquired for $200 million by Connecticut-based investment company

  • STAFF REPORT
  • PUBLISHED MAR 9, 2020 AT 8:18 AM | UPDATED MAR 9, 2020 AT 8:32 AM
 
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The display area at Marucci Sports. The company is opening Marucci Clubhouse in several cities, with batting cages and bullpens inside and retail shops with its equipment.

  • ADVOCATE STAFF PHOTO BY BILL FEIG
 
 
Marucci Sports
 

Baton Rouge-based Marucci Sports expects to keep its headquarters in the region after being sold to an East Coast investment fund.

 
 
image.png.3acac56c6aa262e44982adbc52eec89b.png
 

Bats in various stages of the process Friday Feb. 10, 2017. Story is about the state's Angel Investor Tax Credit Program, which is set to expire in July. Marucci Sports was one of the top participants in the program, which provides 25 cents back for every dollar that accredited investors make in state-certified businesses.

  • ADVOCATE STAFF PHOTO BY BILL FEIG
 
 
 
image.png.365861f096307d22a745d3e1e14e482c.png
 

As sawdust flies, a bat is hand sanded during the process Friday Feb. 10, 2017. Story is about the state's Angel Investor Tax Credit Program, which is set to expire in July. Marucci Sports was one of the top participants in the program, which provides 25 cents back for every dollar that accredited investors make in state-certified businesses.

  • ADVOCATE STAFF PHOTO BY BILL FEIG
 
 
image.png.d6b6fc70538857848e3222d22e478536.png
 

As sawdust flies, a bat is hand sanded during the process Friday Feb. 10, 2017. Story is about the state's Angel Investor Tax Credit Program, which is set to expire in July. Marucci Sports was one of the top participants in the program, which provides 25 cents back for every dollar that accredited investors make in state-certified businesses.

  • ADVOCATE STAFF PHOTO BY BILL FEIG
 
 
image.png.e174d53a73dd5399463c08fff031c3eb.png
 

Bats in various stages of the process Friday Feb. 10, 2017. Story is about the state's Angel Investor Tax Credit Program, which is set to expire in July. Marucci Sports was one of the top participants in the program, which provides 25 cents back for every dollar that accredited investors make in state-certified businesses.

  • ADVOCATE STAFF PHOTO BY BILL FEIG
 
 
 
image.png.79f6584b69fe46df08d73ad5e990b075.png
 

The display area at Marucci Sports Friday Feb. 10, 2017. Story is about the state's Angel Investor Tax Credit Program, which is set to expire in July. Marucci Sports was one of the top participants in the program, which provides 25 cents back for every dollar that accredited investors make in state-certified businesses.

  • ADVOCATE STAFF PHOTO BY BILL FEIG
 
 
image.png.69f76e6f15532960bff77e2768f0dba1.png
 

Bats waiting for the paint booth stage of the process Friday Feb. 10, 2017. Story is about the state's Angel Investor Tax Credit Program, which is set to expire in July. Marucci Sports was one of the top participants in the program, which provides 25 cents back for every dollar that accredited investors make in state-certified businesses.

  • ADVOCATE STAFF PHOTO BY BILL FEIG
 
 
image.png.3aed563f9a5d83939be0338dfcfdf911.png
 

Maple bats in the rough before beginning the process Friday Feb. 10, 2017. Story is about the state's Angel Investor Tax Credit Program, which is set to expire in July. Marucci Sports was one of the top participants in the program, which provides 25 cents back for every dollar that accredited investors make in state-certified businesses.

  • ADVOCATE STAFF PHOTO BY BILL FE

Baton Rouge baseball bat manufacturer Marucci Sports is being acquired for $200 million by a Connecticut-based investment fund with a goal of penetrating new markets and increasing the brand’s presence internationally. 

Marucci has 230 employees and its headquarters will remain in Baton Rouge.

Compass Diversified Holdings, a publicly traded trust that operates like a private equity investment fund, is adding Marucci to its portfolio of mostly niche businesses.

 

“Leveraging CODI’s deep sector expertise and proven track record of building businesses for the long term, as well as Marucci’s loyal brand following, we believe the company is poised for continued success in the sports equipment space," said Elias Sabo, chief executive officer of Compass Group Diversified Holdings LLC.

The bat company, originally founded in 2004 and becoming part of Marucci Sports in 2011, has grown to about $15 million in annual adjusted earnings in December 2019, before interest, taxes, depreciation and amortization — a common business metric. 

Marucci’s product portfolio has grown to include wood and metal bats, sports apparel and accessories, batting and fielding gloves, and bags and protective gear.

 

Marucci was co-founded by two former professional baseball players: Kurt Ainsworth, who was a pitcher for the Baltimore Orioles, and Joe Lawrence, who was once a second baseman for the Toronto Blue Jays, alongside Jack Marucci, an LSU athletic trainer.

Ainsworth, who has served as CEO of Marucci Sports since 2014, is expected to continue in his role as are the current executives after the deal closes in about 45 days. 

“When we launched Marucci Sports, our goal was to offer all players, regardless of age or level, big-league quality products that they wanted and needed to be successful,” Ainsworth said. “This partnership with CODI represents the beginning of a long-term relationship that recognizes the tremendous efforts and hard work of the Marucci team and demonstrates the high growth potential of our impressive suite of products." 

In 2017, Marucci acquired Pennsylvania-based custom wood bat competitor Victus Sports for an undisclosed price. Marucci and Victus promote themselves as the top two most-used bats among Big League players.  

 

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